Ep 220: AI Content The Good, The Bad, The Ugly & How To Make It Truly Valuable with Rad Paluszak

When it comes to content websites, having quality and many pieces of content plays a crucial role in their business success! But we all know that producing bulk content of high quality is very expensive. You need to hire multiple people to do the work and spend a lot of money to achieve the desired results.

To resolve this issue, many resorted to using AI generation tools. But is it really helping their business grow?

Joining me today in this special podcast episode is Rad Paluszak, who will share his insights about AI content, which is perfect for online business owners who want to scale their businesses.

Rad is a web developer and software architect with 20 years of experience. He has been a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO agency, The Search Initiative, and Matthew Woodward with Search Logistics.

We have discussed the truths and myths about AI content-generation tools. What are the risks you run for your website if you follow them blindly and don’t know how to use them the right way? Why Google eventually released a leaked article that has now been updated, expressing how to use EEAT for your website and not just EAT.

We also talked about using AI content generators in a wholesome and valuable way for everyone involved, especially consumers or readers. I also shared my process for generating AI content in a safe way, which Rad emphasizes is a solid plan. What would Rad add to it?

Lastly, Rad shared his favorite AI tools out of the 11 best ones he’s been testing over and over.

Do you think your website’s content needs some work? Check out this episode to learn the SEO hacks that could grow your site!

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Episode Highlights

03:26 Truths and myths around AI content tools

15:55 Why chatGPT is “NOT” the answer!

20:38 What are the warning signs for AI content tools?

25:49 How do we embrace AI for content generation?

38:30 The process for creating content with AI tools

46:19 Rad’s top AI content generation and detection tools

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Key Takeaways

➥ The output of AI content tools is not always correct, so you still have to proofread and edit it.

➥ Using AI content tools might cut your costs, but you should also be aware of the risks attached to them.

➥ AI tools are not foolproof. If you want to know the best tools for your business, you have to do some tests.

About The Guest

Rad Paluszak is a web developer and software architect with 20 years’ of experience. He has been a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO agency, The Search Initiative, and Matthew Woodward with Search Logistics.

He recently founded Husky Hamster, – an outreach link-building company, and his SEO agency, Non. Agency. Rad’s specializations include international and technical SEO, machine learning, and understanding, as well as looking at SEO from business and management perspectives.

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Transcription:

Jaryd Krause:

Is AI content generation destroying your content business, or are you worried about buying an online business that has been littered with AI generated content and not knowing the real risks of that? Hi, I’m Jaryd Krause, host of “Buying Online Businesses Podcast,” and today I am speaking with Rad Paluszak, who is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010. Rad helped Matt Diggity run his SEO ad agency in his “Search initiative, and Matthew Woodward helped with Search Logistics. Rad had recently founded The Husky Hamster, an outreach link building company that I use, and he also has an SEO agency, Non Agency.

Now, Rad’s specialization includes international and technical SEO machine learning and understanding, as well as looking at SEO from a business and management’s perspective. Now, in this podcast episode, I am going to talk about the AI concept, the truths and the myths about AI content generators, and we will also cut out the risks that you are running for your website if you follow them blindly and don’t know how to use them the right way. We talk about why Google eventually released a leaked article that has now been updated expressing how to use EEAT, which has an extra E for experience on EAT, and what that means for your site and what that means for the content that you are generating through AIs, and how you need to have that extra E in front of the EAT. So we just talk about that in context in this podcast episode, which is very important to understand.

We also talk about how to use AI content generators in a wholesome and valuable way for everyone involved, especially the consumer or reader of that content. Then we talk about my process for generating AI content, something that I shared with a client of mine, and having Rad emphasize that it’s a good, solid plan on the podcast episode, and what he would add or change to it if he could. We also talk about Rad’s AI tools, out of all the ones that he has been using, he has been testing 11 over the last few months, and we share links to those in the podcast episode. There is so much value in this episode around content generation, even if it’s without AI content. There is so much in here, and I know you are going to get so much value from it.

We also talk about doing due diligence on businesses that may have some AI generated content and how that is important. So if you haven’t already, go to www.buyingonlinebusiness.com/freeresources to get our free due diligence framework that has helped us help people save millions of dollars and make millions of dollars through buying online businesses. Now start straight into the podcast episode:

What’s up? This is Jaryd, and I am stoked to have you here. Before we dive into the podcast, I want to remind you that for a limited time, you get one to one voice note mentoring with me to help you build and grow your online business. I am opening up just a few slots for voice note coaching to give you one to one access to me via Coach Fox. You will tell me your goals and challenges, and we’ll work through them together. I will ask questions, and I will tell you what I think, and we will get you ticking boxes and achieving your online income goals. You can message me any time, and I will respond within 48 hours. Right now, you can get 20% off by using the coupon code “Jaryd”, and I will drop the links in show notes and you can find out more. Until then lets get on with the episode:

Rad! Back on the podcast, thank you for coming back on.

Rad Paluszak:

My pleasure. Hi Jaryd, how are you?

Jaryd Krause:

I am good. How are you?

Rad Paluszak:
Yea, pretty good; I’m actually pumped.

Jaryd Krause:

Me too, and the reason I am pumped is because we have been talking about this for the past two months, may be longer, even wanting to get this podcast episode out, and there are a few more that we have just gotten that we really want to debunk in the SEO space, but today we are going to focus on AI. It’s a huge shiny object for people, and in fact, it could be a good tool, but there are also some dangers with it, so I really want to discuss all things around that today. So, starting around that, maybe we can have you share some truths, myths, and warnings about ChatGPT, I have people commenting on my videos, emailing me, and in all different areas on the internet saying content writing is dead and there is not going to be content writers anymore.

A lot of people who are just new to the space are throwing these things out there. I do a lot of teaching around AI at the moment, including how to use it as a tool but not as an answer to everything. And it’s also I feel is really new, like, in 5 years’ time or 3 years’ time, AI is going to be at or the tools are going to be a lot more exceptional. I want to hand over the mike to you to talk about some myths, some truths and some warnings around AI tools and the fact that you wanted to specifically speak to one; the ChatGPT, we will be happy to stay in that junction as well.

Rad Paluszak:

I think it is worth mentioning that there are so many tools that are just popping up everywhere right now. You have tools for obviously content generation, the most famous of which is ChatGPT and, should I say, its younger brother or sister, GPT3, and you have Jaspers and all of these other tools, but there are also amazing tools that allow you to, for example, produce all your content.

This isn’t to say that the podcast thing will be soon dead, but I was really surprised because just today I used a tool called ElevenLabs where the first month only costs you $1, which is absolutely crazy, and you have got 30,000 characters to use in terms of the content, and you can turn that into a speech interruption that this tool also offers. I actually went through similar tools; they are usually a bit more expensive and they allow you to do that. That feature is cloning your own voice, and man, was I surprised when I heard myself reading some random stuff from the internet with my own voice, and it wasn’t me; it was creepy. I had goosebumps on my hands. It was absolutely crazy.

Jaryd Krause:

People don’t know if you and I are actually speaking right now or if we are in an AI time war booth with just each other.

Rad Paluszak:

Maybe it’s a deep fake. Who knows?

Jaryd Krause:

ACE interacting, two AIs interacting, AI interacting right now even with video, well, how cool is that.

Rad Paluszak:

Yea, exactly. Like you said, it’s all very new and very quick when everything is happening. I don’t remember, and bear in mind that I may not be that old, but I have been on the internet for quite some time. I don’t remember or haven’t seen a period of time when everything was just exploding like that, or at least I can’t recall anything that was that quick and that exciting at the same time. It may have been crypto, but it was slightly different than what is actually happening to all this stuff at the moment.

But going back to your question, let’s may be focus on the content generators for now, and one of the biggest and most troubling, at least the main stream ones, are lying a lot, so without fact checking and without actually paying a lot of attention to what they write, it’s very dangerous to just take the generated output and slap it on your website, because maybe you are not risking law suits or maybe you are not risking stuff like that, but at the very least you are risking someone being misdirected towards the content or towards something that you are writing about. And I think that this is pretty dangerous.

Jaryd Krause:

Yes, so are you saying that the companies, as in the brand and the companies, are lying, or are you saying that the outputs from the AI are at times lying?

Rad Paluszak:

Yeah, I don’t know about the companies, but the output of the AI content generators is not always very factually correct. Let’s put it this way.

Jaryd Krause:

I have an example around that, and I have mentioned this to my private coaching clients, So I injured my ankle, grade 3 sprain really bad while playing tennis. I went on the google and I googled a bunch of ways to rehab and heal my ankle very fast because I was going on a surfing trip a week and a half later, it was to a wave pool so the surf was going to be consistent on you so I had to be able to perform, so I went on the google and looked at all these different ways to rehab it, and a lot of it was not what I wanted and a lot of the data was all based on doctors, not new science that had come out and was helping people rehab their injuries very fast, especially the athletes.

And then I went on to the ChatGPT to check out and see what their rehab protocols were, and what it spat back at me was the same as the outdated stuff that the doctors had been saying. In fact, if I had done that after speaking to my osteopath, who is a very high level osteopath for some very high level athletes in Australia, if you had followed all those protocols, you would not have been able to surf, you would not have been able to rehab your ankle as fast, and you would not have been able to surf within a week. So, there is an example there that we need to be very, very careful, which is what you have been saying, and I just wanted to share that because it’s a real life example.

Rad Paluszak:

Yeah, that one would definitely impact your quality of life, which is straight up dangerous for whoever is reading this sort of content. I have another example which isn’t as dramatic, but I had this guy on LinkedIn who posted a bunch of slides about ChatGPT and how great it is, and at the end he said and yea, I fully generated this content using ChatGPT, so I went back to go through the slides, and the first one said that ChatGPT has been around for so many years and stuff like that, its accuracy is at 96% and it’s better by 30% than other tools, and my partner was like, “Yea, this is all made up because obviously it hasn’t been around that long, and there are no studies yet about how accurate it is, and there are no studies in terms of how much better or worse it is compared to other tools, I mean, yes, we are talking about how great ChatGPT is, when in fact it’s producing factually incorrect stuff. So overall, yes, this is my first and foremost warning to our audience that don’t fully rely on that, and if you have a suspicion that a content writer produced something using AI make sure to factually check it, fact check it to double check that and just so it’s not talking crap, basically.

Another myth I think is worth mentioning is that Google doesn’t like AI generated content. That’s straight up not true, Google came clean themselves quite recently, stating that they have absolutely nothing against AI generated content as long as it’s useful for the users and as long as it’s factually correct. So, they actually, I’m not sure if it’s in the post that they shared, but I actually went to a conference that had a QA with Garry Kewish, and he was asked that question about what Google thinks about AI generated content, and he basically said that, in his opinion, the best approach to that is human supervised writing or AI assisted writing, if you like to call it one or the other, and I think this is pretty much spot on, and I think this is quite similar to When we look back at what Google has been moving towards for the last 8 months to a year where they released helpful content updates, actually two of them, they obviously keep releasing those core algorithm updates that always focus on content, and they are releasing updates that always focus on content, and we can see that they are releasing updates that always focus on. That’s what those AI systems do, they are just or mostly very clever, intelligent spinning machines that predict the next word basically based on the input they have already generated.

Jaryd Krause:

Interesting to hear that Google is cool with AI assisted content as long as it is proofread by humans. I think that’s really important to understand because a lot of people have the ideology that if I get really good at my inputs, another input, another really good input to change it and just like that gave 10-15 different inputs to correct this and they have the ideology that can fly under the radar and be seen by other AI tools that its generated by humans, you put it on and it can still be incorrect, the facts can be incorrect, and the data can be less valuable and so on. What’s your take on that?

Rad Paluszak:

Someone who is generating that content, as in you are a site owner and you just generate content and slap it on the website and you think it’s going to rank and all is well, obviously if you are not proofreading it or if you are just using it as cheap labor, so to speak, then I think you make the same risk as you are risking when you are using very cheap human content writers, whose quality might not be that great, and if a Google update comes, you might be penalized or devalued for having bad content. It’s a straight up risk, you might cut your costs at the moment, but in the long term, it might come back and bite you in the back. So, that’s obviously not a good idea.

Now, from the writers’ perspective on the other hand, I would say I wish I was a writer at this moment because I would use the hell out of it as my writing assistant. And let’s say if you are writing content for your website, its obviously about buying businesses and you have a question that you want to answer in that content that why would you want to buy business, so ofcourse you can add your own experience and your own thoughts to that but baseline is pretty much the same as an investment or something. I don’t see anything against AI taking this heavy lifting off of you in writing that little intro or at least the blue print of the content for you. You just go in, check it over, add in your personal experience, and your own thoughts and then you probably have a bit longer piece that is really valuable for the users.

Jaryd Krause:

I love that either way, and I just actually created a bit of a process with a client on using different tools, AI tools for detection and creation, and explaining to him that what some of these AI content generators are really good at, why they are really good at it—is because they prevent writers block, which you want to write about, and then go deeper on those topics with more context and humanize it a lot better, and that is a far more valuable answer than just saying it’s great to buy business because you will get 20-30% ROI.

That’s a really good topic to write about, and that’s why I am bullish on the tools in that aspect; they can prevent decision fatigue and writer’s block in that aspect. But there are still so many things around the tools that we need to be careful about, I believe that’s some of the good parts about AI. I don’t know, do you have any ideologies and myths that you want to talk about, dangers and warning signs before we move on to the things you think it is good for?

Rad Paluszak:

May be very briefly two things; so all these AI content detectors they are not fool proof, what I am doing, I have my favorite one which is called GPT zero, it is my favorite because so far in my tests it detects the best out of all the other tools I have tested and I have tested like 12 or 13 of them like basically everything that pops up in google for AI content detectors, so I am testing it and if it pops up in your kit on the blog, I am testing it because obviously you want to see what these tools are capable of and surprisingly even though open AI themselves release, they call it I think, “The Classifier” another detector meant to detect AI or GPT generated content but even that tool isn’t always be you know detecting AIs and related tools and it is saying that your human written content, that you literally wrote yourself is AI generated so they are giving false positives.

Jaryd Krause:

Yea that’s crazy. Also, there is that conflict of interest there as well that your own AI generation tool has an AI detector, that can be a conflict of interest and people can maybe see that.

Rad Paluszak:

Yeah, that’s a good point. I think they were pressurized by universities and educators because these folks are really, colloquially speaking, shitting their pants thinking what the students are going to come up with. Kids are probably more creative than we are, so I am not surprised. In fact, my favorite tool that I have mentioned, GPTzero, was built by a guy who is at the university, is affiliated with the university, or built it for the university.

It is kind of an answer to this problem of universities being able to detect AI generated content. So far, it’s honestly the best, although I am testing 3 or 4 different tools before I can actually conclude whether or not this content is AI generated. And I think until a really great tool, the one that is almost always correct, is released, we are going to have to stick with using a couple of tools.

Jaryd Krause:

And I guess those tools that are good now will hopefully earn more money, do some more RnD and make those tools better and better as well, because as much as people will believe that this is the answer, the way forward, and a great tool on the belt, we’re also still pretty young. Like, where are we going to be in 3 years time with it? It’s going to be a very different story. So are there any other things that people should be worried about before we talk about how well these can be used and how to use them in a good way.

Rad Paluszak:

Yea, just to conclude, I would say that the truth is undisputed so far, and I think it will not be disputed, which is that these tools are here to stay. If anyone hasn’t tested any of them, now is the time, embrace them or stay behind because they are not going anywhere, that’s for sure. They are too helpful and useful in certain things. Obviously, all these things we mentioned are worrying, but I think this is more of something that you should be aware of and adjust your use to this specific of the tools you are using, and I think it’s like a hammer. You can have a hammer, you can have a hammer and you can make a great sculpture. It’s about what you are using the tool for, and you have to adjust to what you are using it for. So, the last thing is, like I said, to just consider what you need to use this tool for.

Jaryd Krause:

There are so many benefits that we have mentioned, and I have mentioned one around it, and you have mentioned something else as well, but yeah, it’s a benefit that can prevent writer’s block and generate interaction on content. How do we embrace this in a way that we understand how to use AIs as tools to generate content and how to have human supervised content, and how do we do this in a way that is going to be unique in the search engine and is going to be valuable for our users so it gets ranked?

Rad Paluszak:

That’s a tough question.

Jaryd Krause:

It’s a long question because I have put so many inputs into it; you know what I am good at now—putting inputs into questions.

Rad Paluszak:

Well, I think the short answer would be “unique selling point,” right? What makes your content distinct from that of your competitors? What makes it better? Is it additional data that you put in other than just content? Is it just a video? Is it some other medium? Other than that, another thing that in some way touches on the unique selling point is user intent. What I am finding specifically with GPT is that it is good at finding, deciphering, and guessing user intent, but it often gets it wrong.

So say you are content. So if we look at it from this perspective, we look at what’s in the top 10 of Google, and because this is where we try to rank, we are trying to find out what Google thinks, what Google finds interesting in your competitors, and quite often it boils down to specific user intent, and if you get user intent wrong, there is not much chance that you are going to rank, or if there is, you are going to rank by chance, not purposefully or strategically. So, I don’t know how much this answers your question, but yeah, I would really focus on standing out from this crowd because, if you think about it, or another thing to think about, Google is going to be absolutely flooded with content this year.

I think they have been struggling with that for quite a while now, and hence they have been focusing a lot of their updates on content, like, for example, helpful content updates. So I think they are already well aware of that problem since GPT got released, I think towards the end of November, and within a week, they had a million users, so it’s just crazy. Imagine how many of these people were pumping content onto their websites, right? And by the way, we have seen case studies where websites within months, based on the content generated by AIs, were ranking for several hundreds of thousands of keywords, hitting 4 million of traffic every month, and then, after a helpful content update, their traffic went down to almost zero. So, that shows you what happens when you are not interested in having a unique setting point or meeting user intent and are just focusing on pumping out as much content as possible.

Jaryd Krause:

Yea, and it just comes back to a philosophy I carry and like to teach, which is that those people are looking for shortcuts to try and get results very, very fast and aren’t prepared to play the long game and don’t have a long term vision or long term thinking, which is a philosophy I like to use. Doing all this work for short gain and not thinking about is it going to stay ranked, stay valuable for people in years and years to come is shameful, I think and I just mention this because I think people should really consider what you are saying here Rad, that it’s a great tool, you can get a lot of content out there very very fast but do you want to do that? Is that what’s right for your users on your website? Is that what’s right for users of google?

Is that what’s still going to provide value for many many years to come in the pieces of content that you put out there or is it just that you are playing a game and trying to get as much content out there as fast as possible to get quick result where you may actually not be putting yourself up for success and I think if people use these tools in the right way that you can make content so damn valuable and so damn rich that people are going to refer to it and share to it and link to it because you have got so much rich data and so many different talking points that you have gotten from using these AI tools and you have instilled them in your content and you have humanized it and added context and added so much value in a way that it’s so damn good that people are only going to want to share it for years and years to come, that’s the real powerful way to use the tools I believe.

Rad Paluszak:

Yea, I totally agree, man, and I have got one more thing that I forgot to mention earlier, but I have also been observing Google’s movement towards or against AI generated content, and they have got quite a pickle at the moment. Like I said, they are flooded with content, which they need to deal with somehow because it is obviously overworking their systems. They have to scan a lot of additional data; they have to store all of the shunned data, so their index is messed up, and it’s a nightmare.

I feel sorry for Google’s engineers now having to deal with all of that, but I think and I would sound like a fanboy of Google—that they are already doing a pretty decent job with all of that. However, what I am trying to refer to is the change that they implemented, the change that they announced, and their search quality rating guidelines. Search Quality Raters are people whose job it is to determine if the change in algorithm is good or bad, and Google has like documented this, I think 134 pages long, so it’s a hefty piece of content where they have all the rules for these accessors for them to follow, and this document, I remember when it was first leaked from Google, was crazy, and Google was going after people who leaked it and was going after anyone who was resharing it and stuff.

But then google made it available to people and SEOs and site owners because they realized that following the rules that they have there is actually helping to make the web a better palace and make websites and content better. Now the latest iteration of that document has always used the term “EAT,” which stands for expertise, authoritativeness, and trustworthiness, but in the latest iteration they added one more E at the beginning, and now it’s calledEEAT,” and that E stands for experience, so basically what they are trying to say is that you should base your content on your experience, and we will favor it, let’s say.

It tells me they are trying to train their systems and their algorithms to be able to understand if you have the experience required to create that content, to make those claims that you are making that content and sharing this stuff. If we add this on top of the unique selling point and everything else we have said just now in terms of how to make your better instead now and play the long game and share experiencing your content, I think this is the cherry on top that will allow it to thrive much longer than all of the sites that are trying to rank and bank.

Jaryd Krause:

Yea we talk about EEAT with Karl Ruth in another podcast episode and if you think about from users’ perspective, content that is generated by somebody with experience knows how to humanize that content if they have used the assistance of AI, they know how to humanize the content and they also know how to add context wuth their own experience which is such a valuable piece of content because if I think about it the way if I was to generate content, I wouldn’t want to have to sit down and rack my brain and have writers’ block and I wouldn’t utilize my energies towards just trying to think about ideologies and things that bring up in a piece of content to the specific keyword, I would then give that to a tool and I could use my valuable resources, my decisions on adding context to the valuable points that have already been spat out and I could then make those points that much better and make the content much more valuable than me starting writing it from scratch but google is going to want to make sure that that person who has the experience is the one who is supervising, editing or proof reading the content at least before it goes out and goes live.

OS than that still changes the game on how content is created because it’s a combination of written assisted by AI and rewritten by a content writer or the person with the experience and/or have that supervised by a person who has the experience if the person doesn’t actually write it. As a community of content site owners, have this thing where we want to have a shortcut and we want to just get as much content out there as quickly as possible because that’s what we have been taught by the google ten years ago, the more content we put, the more you are going to get ranked, the more traffic you are going to get.

Whereas I see so many sites and I am loving the ones that have 100-200 articles with a day at 50 but a lot more traffic and less content to maintain than something with 700-800 articles with a day at 9 or an authority score of 9 because their content is seen as crap because they have been in the game of putting as much content out there as possible. But those with experienced people reviewing the content that they are putting out there, the ones that are using these AI tools, for with human reviewers, make it an exciting game if it’s done right. So, I want to ask you how would you, foresee breaking down that process and hiring people or create an SOP to get a piece of content generated that is very valuable coming from somebody that’s got experience? Without withoutto do absolutely everything in the process of the system to create that piece of content.

Rad Paluszak:

Yea sure. Before I answer this question, I just wanted to mention that I absolutely love what you are saying and I absolutely agree with that, and just to add on top of that, at the moment we are in the times when you have virtually unlimited content; you can generate pretty much unlimited content because it costs pennies to generate content, and when there is so much abundance, what becomes really important within that is the uniqueness.

This is where all of the stuff we already mentioned ties in and comes into play, to make all this better and to think about that. Last thing before I answer your question, because you are also talking about writers’ block and creating content, focusing on adding value to the content that is, let’s say, prewritten, and I totally agree with that, and by the way, in all of that, it already sounded like a step by step process of what you mentioned.

Jaryd Krause:

Yea, it’s something I outlined; I basically hashed out a little the other day with a client and just built a bit of a process for him, but I am curious for you to poke holes in it.

Rad Paluszak:

Yea, but with that, I like to use a simple exercise, if you take the same outline for the content piece for one article and give it to 2 or 3 writers, you will get different results, and you will see which writer has written for that niche and which writer is a novice writer; you will just see that, and so this is basically it, and when you have a basic outline, GPT can throw in its own stuff like the basics, and you can just build on top of that, and that’s great, so when it comes to the process, I would say what you have basically said and build on the foundation that GPT gives me.

It is great for ideation content; it’s pretty creative, I find it pretty creative, and it’s also helped me discover a lot of good keyword ideas, for example. But going back to what you wanted me to talk about, which is hiring and processing, I think it’s going to sound a bit weird because I have heard people really worry about and avoid content writers who straight up say that they use or are fluent in using AI content generators, and I am saying why?

If they embrace the tool, that’s good, but obviously if they only generate content and they try to sell you that generated content for even $20 for 1000 words, then that’s obviously too much, right? But if they embrace the tool and are really good writers, then why not? Right? It just goes to show that they keep up with stuff that’s happening in their own niche, in their own industry, in their own specialization. But having said that, I would be really careful in choosing content writers, and I would probably want to have a better screening process because you don’t want someone who gives you content that comes straight out of GPT because this is going to be the shortcut that we were talking about. So with every piece of content that we write, we will be trying to be hired, and now we will be testing their test assignments through the AI detectors. Like I said, maybe we can leave a couple of links to the tools that we use; like I said, it’s 3 or 4 tools, so that’s my step no. 1. On top of that, I would probably try to get them to write something that OpenAI tools and other AIs struggle with, and these tools struggle with content based on experience and opinions, e.g., just to name a couple.

Jaryd Krause:

Yea there are so many.

Rad Paluszak:

Yea but I actually encourage and challenge so many listeners to go onto ChatGPT and test it for themselves if they haven’t yet because if you play around in it, by the way when it was released I was so skeptical because we have been using GPT3 for quite some time now and I thought to myself that this is just a spinoff, it’s not going to be that great, it’s not going to be that much different but then after a while when there was so much hype, everyone was raving about it, I gave it a go and I was absolutely shocked because of what OpenAI did they took something that was already great and they turned into a dialogue based machine that this, I don’t know how it does it but it’s really clever, you give it some specific examples of e.g. if you are struggling with excel, you are trying to find a formula of something, you can actually tell ChatGPT that specific cell numbers, G5 and something where they have the data and then it will actually take those and put them in the answer exactly in the formula so that’s pretty amazing for me but we are going off a tangent here.

Jaryd Krause:

It is an amazing tool, and the way they structured it in a chat format with the depth to which it can go is phenomenal. Talking about these different AI content generation tools, what are your top 2-3 AI tools and what would your top 2-3 detectors be, and we will put the links in short notes as well?

Rad Paluszak:

Obviously first and foremost is ChatGPT, that’s my no. 1, and I like a lot Writesonic because it has got 30 or 40 different tools built into it, it’s got more specificity in terms of how the model is adjusted to e.g. writing a description to a YouTube video or method descriptions or specific tasks that you can actually task it with, they created their own chat system as well, and they made it actually query Google for the fresh and updated information.

It definitely isn’t as good as ChatGPT, even though it can connect to the internet and have up to date information, but it actually is pretty good overall. And I will mention a tool, but I haven’t tested it yet, so it might be a bit of a false start, however, I have heard amazing things about it and I have heard its model was trained basically on business and marketing content, so for example, OpenAI trained their models on Wikipedia and Wikidata and just wild internet and thousands of books and things like that, so it’s kind of like to use everywhere, however righter.com, which is the tool I am talking about and which is being tested, they have trained their model on business and marketing content, so it might be much better for my industry, SEO writing, and stuff, so I am going to give it a go, but I have heard really great things about it.

When it comes to AI content detectors, my first and go to choice is definitely GPTzero, which is the one I mentioned earlier. The second one—I will have to share the link with you later, was a model that was designed to detect GPT2 output. However, it is hosted on Hugging Face, which is basically a machine learning github but for machine learning, and it’s really great at detecting GPT3 and ChatGPT content as well. So even though it was designed for GPT2, it’s like an old version, but it’s still doing a pretty good job at detecting GPT3 content. The third one would be OpenAI’s classifier, which allows it to detect AI generated content. I have a few more; maybe we can just add links here later.

Jaryd Krause:

Yeah, guys, do check out the links in the show notes; there will be a bunch; use them wisely and follow the ideology of not more content but better content. Is there anything you would like to leave the audience with around AI content creation?

Rad Paluszak:

Embrace it, that’s for sure. If you haven’t played with it, play with it. If you have only played with ChatGPT, then go out there and try other tools because there are some really amazing, mind blowing tools. You can find tools for content generation, but content isn’t just text; it might be a video, it might be images, and for all of that, you already have AI tools that can generate that content for you, so go out there, test it. The revolution is already here, and I think it’s already happening, so try not to stay behind.

At the same time, beware of the limitations of these tools, at least their current limitations, they are not always factually correct, they are not good for every single use that you might think of, they are pretty good at some things but less so at others. Don’t ask them for their honest opinion because they won’t necessarily share that with you. And lastly, remember that especially for your audience—people interested in, having, or buying websites already—remember that this stuff is out there, so just be careful when you are buying your website or when you are doing your due diligence.

Jaryd Krause:

Yea, definitely check the content when you are doing due diligence; check some of it, good articles and some not so good articles—through the detector tool. It’s definitely part of due diligence now. Rad, you guys are awesome, and I thank you so much for coming on. You guys did so many good things; you did content generation with Husky Hamster, link building, and you actually did link building with us. Guys, I will put links to some of Rad’s stuff, what he does in the show notes as well. But where should people go to find out about you?

Rad Paluszak:

Go visit www.huskyhamster.com or www.non.agency; these are both websites, and you can find me on Linkdin and Twitter as well. So don’t be shy and say hello.

Jaryd Krause:

Guys, do check out the links in the show notes, and that’s it for today’s podcast episode. It was so damn juicy and had a lot of value, and I look forward to recording another one of these soon with you, Rad.

Rad Paluszak:

Lovely, thank you very much.

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Host:

Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures – from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals are around making a real tangible impact on people’s lives.