EP 060 – Designing Your Ecommerce Website For More Sales With Chase Clymer

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Episode Highlights:

1. First steps to take when buying a site [02:45]
2. Site traffic is largely affected by design & user experience [04:17]
3. Top-line navigation is largely overlooked [07:56]
4. What links should you show in the top navigation and the footer? [08:45] 
5. Organizing your product pages well for an easy customer journey & better conversion rates [11:00]
6. The next steps to balance the design, branding, and data layout of your site [16:17]
7. AB Testing as a means to figure out which layout has better conversion rates [20:20]
8. Which comes first: site optimization or creating ad campaigns? [24:58]
9. Site performance is an important factor to consider before sealing the deal [27:41]
10. A look at marketing for Shopify & eCommerce stores [30:05]
11. Content doesn’t have to just be professional – it needs to be honest [34:00]

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Guest Info:

Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. He is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.

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