Ep 187: Why A Financial Advisor Bought 12 Content Websites with Michael Dinich

Jaryd Krause (0:00)

What can 12 content website investments teach you about making money online? Hi, I'm Jaryd Krause, host of the Buying Online Businesses podcast. And today I'm speaking with Michael Dinish who launched wealth of geeks to make personal finance fun. It's a blog, and he has worked in personal finance for over 20 years helping families reduce taxes, increase their income, and save for retirement.

Now, Michael is passionate about personal finance, side hustles, and all things geeky, but he's also bought multiple websites. And as a financial advisor, this speaks volumes to investing in websites. And in this podcast episode, Michael, and I talk about how he got started in blogging, and then how he started buying websites now why he as a financial loves buying sites for their ROI compared to some of the other investments like when the investments that his friend has made, we will talk about not just why you buy sites, but where he buys these websites. And it's not always from where you think just like Flippa and Empire Flippers, and all that sort of stuff, and how you can go and start to find sites for sale the same way that he can.

And he's doing as well, we also flip the conversation into talking about risks. Of course, when buying sites, there's always risk. So we look at the risks that he looks at when buying sites and how he identifies those risks. We also talk about some of the tools he uses when doing due diligence and what he looks for throughout those tools. And then we also talk about some of the growth opportunities he looks for when he's buying a website prior to purchasing it so we can add, leverage the site and grow it and why maybe you can't do this for your first deal. But you can do it.

After you've learned on your first investment as well. And plug in what you have learned the experience you've got into your foot into your future deals, we'll talk about what you shouldn't be doing as a first time investor, and how people actually got get caught out by doing some newbie mistakes. And we talk about what he does once he bought the site in terms of growth strategies after buying that site as well. And there's so much value in this podcast episode, you guys are absolutely going to love it.

Now we talk a lot about buying sites, please, please, please do yourself a massive favor, don't go away and buy a site by yourself. I have my personal due diligence framework that you can go away and get and you can get it from buyingonlinebusinesses.com/freeresources. It's what I've used is what my clients have used to buy multiple businesses. It's helped us save a lot of money. And it's helped us make a lot of money and it takes the guesswork out of buying businesses. So make sure you go and grab that if you don't already have it. Let's now dive into the podcast episode.

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Michael Dinich (3:14)

Michael, thanks so much for coming on the podcast. Oh, you're welcome. Thank you for having me. Really appreciate you being here. I see that you've done some cool things in the space of buying sites. And I want to get you on to chat about that. But you started in personal finances Right? Like you started learning personal finances and then blogging about is that how you got started in the in the space? Correct? Yeah, I was a financial adviser and someone had talked to me into launching a blog to promote my financial planning practice.

And so I asked them, what's a blog? And they're like, Well, you don't need to know what a blog is just we'll do everything. And all you have to do is just kind of put your name on it and write us a check. And so I went with that. And they wrote probably articles for about a month or two and I was reviewing the articles and I kind of looked at them and I said this isn't the kind of quality that I want going out in my name.

So I fired them and took over running the blog myself and started write my own blog articles and that really didn't cause me to fall in love with blogging, just kind of took to it and it felt that it was really kind of cool and started studying everything about blogging and then that's how I got to where I am today.

Jaryd Krause (4:28)

Oh, that's pretty cool. Actually is kind of similar to me. I was doing. I was traveling a lot and I was doing just travel photography. And somebody said to me, oh, you got some good photos. You should put your photography on a blog and I was like, hang on what's a what's a blog told me what a blog was like, I don't really want to put any I don't want to put myself online.

Very different to where I'm at now with all the content and stuff that we create. But then yeah, I started a travel photography blog that turned into a travel blog is started falling in love with writing as well. And then I had to teach myself some SEO stuff and cool that were very similar in that aspect. May I ask when did you decide to start the blog? Or when did they approach you about like, Hey, you should start putting some of your stuff online. There was really at the end of 2017. I think they started doing, like the first couple of articles really in January of 2018. And then I fired on somewhere in February.

Michael Dinich (5:27)

So pretty quickly, yeah. And, it's kind of, and you probably had the same experience, too, I think, being a little bit of a blogging outsider, like, not knowing what a blog was, I mean, gave like, kind of a neat perspective, because you didn't know any better.

So you just kind of knew, kind of know what you want it to be like, as opposed to trying to emulate somebody else. And so I didn't really know what a successful blog look like, I just knew what I didn't want to be. And that was what they were doing.

Jaryd Krause (5:55)

Yeah. And you didn't want to put out that content that they were putting out, right, like, I was the same as like, I was writing things. And then I was like, Is this actually even good? Are people going to read it? And is it something that I stand behind? And then it just evolved? As I'm sure as for you. So you started that one? Have you started any others?

Michael Dinich (6:12)

Well, after, after that blog, started doing well, and started growing, I actually left my job full time to run that blog full time. And then an opportunity came up to buy another blog, and I thought, oh, it'd be really cool to have a second source of income, have a backup in case, Google moves against this one, or whatever, they have kind of a safety net.

So we purchased another website, another personal finance blogger was selling, we purchased that website, and then growing that second site, where they get an opportunity came up to purchase another website. And rinse and repeat that happened a few times. And now we ended up owning, 12 blogs?

Jaryd Krause (6:58)

Yeah, that's cool. Congratulations. So thank you. Why, how did these opportunities come up? Were you kind of a because I'm curious, because you're in personal finance, and as a financial advisor, what sort of caused you to go this is a good asset to purchase versus maybe spending your money somewhere else?

Michael Dinich (7:17)

Well, that's a great question. And really, as a financial advisor, the one thing that I realized was the return on investments with a blog are phenomenal. Our content websites, I think that the ROI is on them beat pretty much anything out there. I have a friend kind of it was a blogging friend of mine, but he just bought a rental property. And I kind of, give them give them a hard time all the time, because I'm like, Why did you buy that rental property when you're making, hopefully a couple of $1,000 a month kind of profit on it, and your blog's making, like three times more than that, and considering all the heartache and headache and stuff that you have to have with real estate, right, fixing leaky toilets, renters that don't pay rent on time, all that kind of stuff, a blog is really great and investment, like you can't, we purchased one website, just recently for $6,000, on Flippa, and it was just with AdSense.

And because we're with Adthrive, we're able to move the site over to Adthrive under the reduced requirements. So we purchased the website, worked on growing the traffic a little bit, and we've only had it for like 45 days, but it's already doing about $25 a day. So I know that's not huge. It's a small baby site, we're kind of working on it, but you tell me where you can go and get a stock for $6,000. And it pays you a dividend of 20 bucks a day. It's just not out there. And it's certainly not at the risk level risk return level of a blog, so 20 bucks a day. So it's making about $600 a month. Correct.

So within 10 months, you'll get 100% ROI basically, yeah, pretty much was because of your higher RPMs basically or earning per month of views or whatever, whatever you want to call it with Adthrive compared to what it was earning. Yeah, cool. So this is a this is one thing that I see that is very important for somebody that it's hard to do when you're with your first site but after you've done some work on your first site buying a second one is you've learned some skills which you can use as leverage to grow the next one which is really important to look for when you're purchasing that site.

So I'm daresay Flippa and you thought hang on, we could just roll this over to get higher earning per monthly views sort of thing with Adthrive great leverage. That's a great answer to hear from a financial adviser on the returns compared to like property and compared to stocks and stuff like that I'm that's why I got in this space as well. I actually had money in the share market wasn't doing so well. And I had tried to make my bed dogs work and grow them. And I just wanted faster growth. And I thought, well, why I don’t go I put this cash into investments. And it turned out really well.

And like us, you buy one and you just go, wow, that work really good. And you keep going again and again and again. So where are you? Are you finding all of these sites on flip? Are you also looking at the under 10k range for sites? Or have you bought bigger ones? Or does it look? Yeah, that's, that's a great, that's a great question. We have purchased some, some bigger websites, but I tried to find websites that are kind of in the position where they save me a lot of time, but I'm not paying for kind of like revenue you don't that I don't need. So for example, in my mind, buying a website that's getting like 25,000 page views is actually a better deal than buying one that maybe gets 200,000 page views.

Because you have to pay a big premium for the extra 200,000 page views. And it's relatively easy, not easy, relatively easy, it's relatively easy to go from 25,000 page views to 100,000 page views, it's much easier to do that. And then take a website from 200,000 pages to 300,000 page views, and there is some risk. Obviously, if you buy a larger, the larger the website you buy, especially if you're maybe not as experienced with running the websites, there's risk that if something goes wrong, you can end up losing some money or getting hurt, or it will take longer to recover.

So I like those kind of websites where they're like, Okay, somebody, some other previous owner put in the first year or two of work of growing it. And now you can just step in and apply a little bit of muscle to it and take it over the finish line. And maybe it only takes three or four months opposed to buying something that's so large, and so developed that you end up paying a massive premium for it.

Jaryd Krause (11:53)

Cool, cool, different investing diff. I like it because I have a different investment style myself.

Michael Dinich (11:59)

How do you protect yours?

Jaryd Krause (12:00)

Yeah, I like to, I've done some experiments with some smaller sites. And I think it's easier for me to I mean, I have a bit of experience in the space to buy a larger sight, bit network and that sort of stuff. But also find that some of my clients that have, I've got a lot of people that will buy on the, around the 50k range, maybe a little bit smaller, and then some in the six figure range. And this you are paying a premium.

But I like the Warren Buffett investment philosophy of buyer, spend money on a really good business rather than buying something that you're just trying to make work. But everybody has different horses for different courses. And I believe that there's a big portion of people that are in that position where they should buy a site around between 10 to $50,000, or on the smaller end, because that's where they're at financially. And they might have a bit more time and effort and resources to put into to get to a point where they can buy a larger site.

And I think we all start there. I know that I did as well, I bought my first one for 10 gay and I think it's a really good, it's a really good thing to put yourself through the experience of learning how to grow a science before you move on to a large one, if you have time and space and you don't want to rush through to and put a lot of pressure and stress on yourself stress on yourself. So different losses with different courses, right? Like, like you said, you bought some larger sites. But when you can see that, I mean, you bought multiple sites, you've got experience in this now you can go away.

And then just like because you've got experience, which I think is really cool, buying 12 sites, Michael, you would have learned a lot about due diligence and finding them and searching for them. First and foremost, before we move into due diligence, where have you Where have you found most of these sites that you've been buying?

Michael Dinich (13:46)

Okay, so I've purchased a couple on Flippa and I've had pretty good luck with them. And then the other thing too, is I put out a call in blogging, mastermind groups and other networking groups that I'm in.

And I actually tell people that I'm looking for websites, and if anybody knows somebody that's selling a website, if they refer them to me, I actually pay them a commission if the deal closes, and I and so a lot of times friends will reach out to me and say, Hey, I know this person that's looking at, get out of blogging, and they're interested in selling their site. So a lot of the sites that I've purchased that comes from the negotiations like that.

Jaryd Krause (14:24)

cool, I love the idea of network I bought my last one through network and obviously being in the space for a while now the network starts to grow and I think most people should leverage that and I think what scares a lot of people from doing that is because it'll take a long time to do it. But I think if you're investing you should be doing it for the long term anyway, so it's worth investing in building a network and hanging out in those spaces. So that's really cool to hear.

Michael Dinich (14:52)

Absolutely. And because one thing to the kind of think about like a lot of a lot of websites, especially the lower dollar amount websites You'll see on Flippa a lot of those are kind of you were made by somebody specifically the flip. So you have to be a little like extra careful with them, where if you find a blog where someone was really trying to run it, and it was their passion project, but it's just maybe didn't have enough time to devote to it or just didn't quite have the skill sets to take it to the next level or the capital to take it to the next level.

If you can find someone like that, you can often get a little better deal. And then also, sometimes opposed to negotiating or buying a website on flipper or empire, sometimes with purchasing a website, you can negotiate terms. So sometimes, maybe they want a little higher price than what you're willing to kind of pay for it or think its worth.

And so sometimes you can negotiate something this is like, well how about I give you down and a rev share for a small portion of time, or would you, kind of hold a note on or whatever. And sometimes that gives you an opportunity to take a little bit of risk off the table, and potentially offer them a little better price and kind of meet in the middle a little bit better.

Jaryd Krause (16:10)

Yeah, it's, I really think it's the best way to go is to give them as much as you can, whilst decreasing your risk, that earn out type structure, having some money left on the table, the notes, it's, it's really a psychological thing that I find helps ease your mind as an investor, knowing that you haven't given them all the money yet for the asset, which definitely, definitely decrease the risk.

Because if something was to happen, you kind of still have that money in your account. And it just feels a lot nicer, even though that you do owe that to that that seller buying 12 sites, you've learned a lot through due diligence, what are some of the things that you would advise first time investors to be looking at when they're doing your deals on our first deals? Or what are some of the hiccups or things that you've seen? Because I'm sure you've got some stories?

Michael Dinich (17:00)

Yeah, and we haven't I haven't won on all of them. Yeah, we've purchased some things that maybe paid a little bit for. But the nice thing is with the multiples and everything with websites, that even if you overpay a little bit for it you still come out to being a really good investment maybe not as good of investment as it could be. But at the end of the day, if you get your money back in 14 months, instead of 12 months, is that a bad investment? Probably not.

But a lot of things with the due diligence we really look for is we I like to go in and look in Google and get access to Google Search Console and Google Analytics and look through the data, the data and see, first, you want to make sure the website doesn't have any manual penalties or anything with them, you want to look at the you want to look at where the traffic is kind of coming from, to see if it looks, kind of fishy or anything. We monetized most of our websites with Adthrive.

So we know through Adthrive like one thing that's really important to get into Adthrive with the website, even on the reduced threshold for owning multiple sites is a lot of the traffic has to be tier one. So it has to be in a lot of it's got to be us space. So you want to make sure you go into analytics, and you kind of look and see what's going on. Yeah, the other thing is I like to run the websites through a refs, you can do the same thing though with Moz or SEMrush. I just happen to like a refs.

And I like to go in and look at the keyword rankings. And I like to see that it has, its ranking for a lot of keywords. In particular, I like to see that it's ranking for a lot of keywords relative to maybe a small amount of backlinks or like a load domain rating, or if you're using Moz low domain authority. So because basically, I'm looking for things in the site that tells me that if I go and put a little gas, on the fire, it's going to grow.

So if a website's Dr. AD, and da ad and it doesn't rank for a lot of terms, there could be could indicate that Google doesn't like it for some reason, maybe it was doing kind of shady, black hat seo things in the past. Yeah, the other thing is, how do you promote, a website how do you grow it and everything if it's already doing everything, right, if it's already getting a ton of backlinks and everything, how do you add more fuel to that kind of fire?

So I like to look for those things I like to look for, basically and I want to call flip because you're not flipping the sites, but just like when you're, flipping houses when you're going out and buying real estate to try to fix up and maybe fix it up and rent it out or fix it up and sell it you're looking for things that are kind of a little bit stinky.

A lot of people are going to maybe thumb their noses up at it a little bit. So I kind of look for those kinds of sites. Swear, okay, this has a lot of terms on page two or page three. So maybe if we go in and apply more links, improve the SEO, improve the writing quality of the website that the posts will respond favorably to it.

Jaryd Krause (20:15)

I love it. So basically, you're at the start, you're looking for potential and growth really, you by using Google Analytics, checking it out, adding the different types of monetization to it. And then also looking at keywords. And what you can rank for may not be able to rank for I had the same discussion yesterday with one to one coaching client, were looking for scalability of content with keywords through hrs. When purchasing a site. Now what about risk, because I'm big on looking at risk first before opportunity, because I'd rather buy something, I believe everything's got opportunity, we all have opportunity, every business has opportunity.

And we can find that if we're positive, and we know where to look for it, we've got that lens that we can use to look for that opportunity. And I would rather buy something that has opportunity, but with a baseline of minimal risk. So what are some of the things that you're looking at, in terms of risk and trying to identify certain risks within a site that you're looking at buying?

Michael Dinich (21:19)

Was as far as like, if particularly if you're referring to like risk of like transaction risk we always make sure that we do things with a contract, and that we pay them, pay anybody through escrow or PayPal or some sort of mechanism where you have, some sort of recourse or we collect your payment, we don't release payment until we receive the site.

So SARS transaction risk always use, a good third party escrow or something like that, to make sure that your payments kind of secure, and that's one benefit to using one of the website purchasing brokers and the other thing is, if you're buying a website though somebody referral or somebody have a good contract, and even then we would pay them through escrow, or Pay Pal, if it's a series of payments and everything that kind of big, you don't have that transaction risk with it.And then as far as like, kind of, like economic risk with the website itself.

The way we reduce risk with that is, again I like to go through and look and see if there's any kind of toxic links, I like to go back and look through the Way back Machine, the website in there and see has it been used for anything else. And a lot of times people will buy expired domains, and then they'll build new content sites on them. Yeah, to use the link profile and the high domain profile, and I'll make the website look really good. But maybe before that person bought it, it was used to sell Viagra or whatever, right? Yeah.

So you have to be really kind of careful. So I like to look at the links to the website, run it through the Way back Machine look and see what was previously on the website, and just make sure that it seems like it's kind of safe, and seems like it's a legitimate a legitimate site. And, and, you'll learn a lot actually, just by kind of shopping around a little bit, that's a cool thing about like talking to other website owners, talking to people, their listing websites you might talk to 20 people before you find the one website that you want to buy. But you'll learn a little bit about each one of each one of those Trent potential transactions, you'll learn from that, what the lookout for what seems kind of fishy.

So you'll start picking up kind of different things. And then the other thing too, is for reducing risk, sometimes we'll actually reach out to Adthrive. And I'll say, I'm thinking about buying this website, can you take a look at it and see if it's something that your advertisers would potentially approve, and they've been really great to work with? And they've looked at some of the websites with me, and they've gone yeah, we think this is pretty good. We think it shouldn't have a problem. We think that if you move it over, you'll boost RPMs. So that's another way to reduce risk some.

Jaryd Krause (24:19)

Yeah, that's excellent. Asking for other people's help is so critical in the deal. I think you're spot on. Actually, I don't think I know that you're spot on with looking at multiple deals, helps you identify risks within other businesses and helps you become a better investor. I've just had a conversation the other day with another client who said, Hey, Jaryd, I, I've done X amount of DDS, like due diligence on deals and through doing so. He kind of knows how to value those types of businesses because he's done it on that type of business so many times without needing my help, and that's the goal is the goal is to teach people to or our goal is to teach people to Fish rather than give a man a fish.

And I think it's awesome that you say the same thing is you've noticed you really then know the market and you really know the true value of a business. And why that's so important is because brokers and people will list businesses at a price that the business is not actually worth. And so sometimes beginners go away and will get burned by paying that price paying too much for a deal that may actually have risk because they're trying to rush into buy a business that can help them just replace the income, rather than do it in a methodical way like a seasoned investor.

Absolutely, absolutely. Have you ever bought a business where you're like, Wow, maybe I shouldn't have bought this business? Or maybe there's some of the things that you have you hadn't seen some risks until you had purchased the businesses? And like, yeah, so you don't have anything here. But it's up to you. Yeah.

Michael Dinich (25:50)

Yeah, no, absolutely. So I did I got I fell in love with the idea of food blocking. So, because compared to personal finance, like, well, we go into a, when I would go into a refs, I would see I can't think of a good keyword like something easy desserts, and it's search, like 2 billion times a month. Yeah. And compared to a money term, which is like best apps to save money in search, like 2000 times a month, right? So I was like, wow, I want to go after I want to go after food.

That's got to be easier than money. So I purchased a food blog. And you can tell I like to eat. But I don't like really like to cook. And I'm not a photographer. So I purchased a food blog. And I thought that I could run a food blog just by outsourcing the the recipes and the photography. Yeah. And I went through like three different chefs, and potential photographers to produce the content. And I just could not outsource the content of sufficient quality to make that food blog make any money. So I ended up kicking it down the road and taking a little bit of a loss on that food blog.

Because I just didn't I understand, I understand, I feel like I kind of understand SEO, I feel I know how to write content, but he just didn't have the resources to record us. Food content, that's like, a completely different niche compared to because it's not just writing, and right? A food blog is really all about images, and obviously, coming up with good recipes. And I just couldn't produce the images or anything at a cost effective kind of kind of way.

Jaryd Krause (27:30)

Yeah, cool. Interesting. Yeah. Sometimes we just I've had that where I've invested in things where I'm just like, wow, okay, this, I thought this would be a lot easier. And it wasn't what I expected. But it's something that we learned from ads there anything.

Michael Dinich (27:47)

Have you ever lost on a blog?

Jaryd Krause (27:50)

I haven't lost on a blog. But there's been more risks that are that I didn't see earlier in the earlier days. I mean, I've looked at 1000s and 1000s, and 1000s of sites now. But in the earlier days, there was some moment, the first business I bought there, it had dependency on multiple suppliers. And they were outdated. And the software needed work. And it was just a, this is my first ever deal. And I did it by myself.

So I learned the hard way through the first deal. And the second deal got bit better, change a few things. And as I just the same as you, I'm sure that you sort of learn as you go. And you get better and better as you go as well. Have you ever noticed some shady things that sellers have done when they're trying to sell their business that of course, you just see that there's too much of a risk that you wouldn't take on that that business investment?

Michael Dinich (28:45)

Absolutely. There's been a couple of times where we've looked at listings, and requested access to Google Analytics and found some of the traffic is suspicious session duration was kind of low. So when we looked at it, we felt that it was just too risky. I'm not saying necessarily that they're buying fake traffic, but it certainly appeared that way. And sometimes it's better than just turn a good deal away then risk making a bad deal.

Definitely sometimes what I've found is beginners will look at a deal and they'll see that there's a risk there but then they go I maybe I can make this work and they try to make the shoe fit rather than realizing hang on a second how many things am I trying to make work and is it is that too much is it going to catch me off guard because like, like you say like sometimes risks can be opportunities in disguise or problems can be opportunities in disguise. But how many of those problems and how many of those risks you're going to take home before it becomes too much for you to actually deal with and you can't actually turn all of it into an opportunity.

Yeah, absolutely. And the big thing is just go slow though because there are tons of websites out there coming up for sale all The time so thinking about buying one, you don't necessarily have to rush into them. Yeah. And in fact, there's been some times where I've actually, like, rushed into a site a little bit. And then like, sure enough, like, two days later, a better site comes along, and it's like, oh, well, I can't buy, I'm going to have to pass on that opportunity.

Because, I'm tied up in this other one. So, you don't want to necessarily rush into something just because, you're excited about it, it's best to kind of do your research, think a little bit about it give it some thought.

Jaryd Krause (30:32)

I'm so grateful that you said that. Don't rush into it, guys. Listen to Michael, the man who's done this multiple times. So, Michael, once you've bought some of these sites, other than changing it over to Adthrive, what are some of the other things you do to grow it? Like? Is it more content? Links, SEO changes? Site Speed? What is that? What's your go to?

Michael Dinich (30:59)

Yeah, so it's a little bit, it's a little bit of all of that. So I really kind of look for websites that are, that need a little bit of work, opposed that are like completely perfect, because of the websites already, as fast as you can make, it has all the links you could possibly get to it has perfect content and has everything that's like completely well oiled, then, you can certainly grow a website like that, but there's just not as much opportunity for me to step in and kind of add value to it.

So I'm usually looking for those things that are the sites that have good content, or, or have good enough content, but maybe the previous owner was kind of being cheap and had the thing on a slow host, and it was failing core wet vitals, or maybe, they had kind of an ugly, outdated, kind of cheap theme, or maybe they weren't fully, they weren't doing anything for kind of backlink building or anything.

So I really look for those kinds of opportunities. Yeah. And so good content that just needs to be kind of wrapped in a better kind of wrapper. So, typically, when we buy a website, one thing I like to do with all the websites is I like to standardize the themes across all my websites as much as possible.

Jaryd Krause (32:21)

So you got the same website? You mean?

Michael Dinich (32:24)

Yes. Same thing. I'm to extent possible. It's not always possible. But I like to use basically the same theme for all websites, I like to use the same plugins for all the websites, and I like to use the same hosting environment. Cool. And the reason for that is, is it just eliminates variables? Right? If I know, okay, all these websites are, with big scoots.

They're all using the same themes, they all have similar ad layouts. They're all very, very similar. And I noticed that one website has an RPM that seems significantly lower than the RPMs on the other websites. Now I can start going and easily figure out what's going on. If you have websites that are with different themes, different ad networks you can still kind of find problems, but it just becomes that much harder.

Jaryd Krause (33:15)

Yeah, like the ideology of removing variables. That's really, really cool. So when you say the site has the contents, not amazing. What do you do? Do you delete content? Do you update content? Or do you add content? And when would you each of those? If it.

Michael Dinich (33:36)

Was just a great question. So I never delete content on the site that I purchased right away. So because you never know, when you start making changes, if some of that poor performing content might kind of rise up a little bit in rankings. Yeah. So the first thing I do with every website that I purchase, is I try to get it to make sure it's passing core web vitals, because that's a Google ranking factor.

And then what I do is I go and I look and see if they're ranking keywords in whatever's kind of ranking, the best just kind of sort in order of the content. And the first thing I do is I start going through and just do a quick grammar edit on all the content yet. So either I'll do that personally, or I'll have someone on my team, one of my editors go through and start just doing a quick grammar edit on all the content. I like to use Grammar for that. And just kind of fix it up a little bit.

And then as we're fixing up the content, we'll go in and maybe change out the featured images real quick, put in a better feature image. If it has old Pinterest graphics in it. We'll change that up a little bit and just do a pass through all the content and just fix it up as much as we possibly can. A lot of times those websites will start responding very, very favorably to doing that.

Jaryd Krause (34:54)

Yeah. Do you think it is responding because Google is seeing that you've refreshed things and they like that.

Michael Dinich (35:01)

Yeah, absolutely. I think I think they're seeing that just new activity. I think Google likes freshness. So when we revise a post, when we do a grammar edit of the post, we'll then republish that post, we'll set a new date and time, will freshen up the posts that the same thing.

So sometimes, maybe the site had best apps of 2021. And it's 2022. Now, so obviously, change that the best apps of 2020 to take out anything that's no longer relevant. Yeah, and revise it and republish that content.

Jaryd Krause (35:33)

Yeah.Awesome. Michael, thanks so much for coming on. It's been an absolute pleasure talking to you about buying sites and growing them. Where can people find out more about what you're doing, because I know that you've got a lot of experience as a financial advisor, and then you've got some other cool things going on to?

Michael Dinich (35:48)

What we run a blogging mastermind group. So that's probably the best place to find me talking about blogging. I don't actually talk about blogging that much on my on my website. So but if you want to network with me and talk about blogging and share ideas, we run a blogging mastermind group called the Money Mix, and it's moneymix.us. And you can go in there and join our blogging mastermind group.

Jaryd Krause (36:13)

Cool. I'll put a link to that in the show notes. Thank you, Michael, thank you so much for coming on.

Michael Dinich (36:19)

Oh, you're welcome. Thank you so much for having me.

Jaryd Krause (36:21)

Everybody that is listening. Thank you so much for listening as well. I do greatly appreciate it. Also, if you are listening and somebody that's looking to either buy a site or has a content site and wanting to grow up please do them a massive favor and share this podcast episode with them. Selfishly it helps us grow the podcast and make more of an impact in helping people buy and scale sites, and it helps your friend.